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How to make money on Vimeo: The alternative showcase
Do you think that YouTube is the only streaming platform you can rely on to make money? You should know more about Vimeo! Vimeo, the ad-free video platform defined as the alternative social network to YouTube, although more useful for audiovisual professionals, is giving its users the opportunity to earn money with their jobs. This fact represents a great advance, still in the making, but with the possibility of rapid expansion. Effort and perseverance on the part of the creator are necessary. Earning money Vimeo is a possible work alternative. Vimeo has incorporated two tools for video creators: receiving donations and selling content.
Because the new scenario is the following: if one likes to create videos, either as a hobby or with a more ambitious perspective; And, in addition, it is proposed to undertake; Now, you can earn money by publishing your content on Vimeo.
This goal is possible through various formulas created by the company founded in 2004.
These options, available since 2012, the first; and, as of 2013, the second, are the following:
Payment as a tip
The option invites followers of the platform to voluntarily contribute by donating money to their favorite video creator. However, this possibility is reserved for those Vimeo members who, in turn, are registered on the social network as Plus or Pro members, both payment methods.
On the other hand, video creators only receive 85% of the profits from donations; The remaining 15% is kept by Vimeo, although the platform assumes the management and processing costs. This formula, which Vimeo launched in 2012, follows the principle, as its name suggests, of the tip.
In other words, any qualified user of the platform can reward with their financial contributions those contents that have been liked by it.
It is certainly a limited measure, but it is also a start.
Buy Vimeo likes - content on demand
The other way to monetize content on Vimeo is governed by the principle of video on demand (Pay per View). This option sets up a paywall for the selected videos. At its core, it is an open platform for audiovisual product creators to sell access to their videos. This Vimeo pay-per-view service offers creators customizable options to sell their movies and video content directly to their audiences. Of course, there is always an “SEO way” to optimize a channel. Every serious content creator should be willing to invest some money for the development of his channel. Many Vimeo experts advise every content creator to buy Vimeo likes professionally, making their accounts look convincing to new viewers.
In addition, it provides creators with control over the prices of their products, as well as the temporary availability on them and other adjustments. The option of video on demand must therefore figure in any strategy to obtain income through audiovisual content shared on open platforms. Qualitatively, Vimeo offers ad-free, high-resolution video, which is a comparative advantage.
Buy Vimeo likes - Commercial strategy
On the other hand, the platform meets the ideal conditions for a smart marketing strategy by creators.
In the first instance, it has been conceived as a free video repository and operates as a showcase for new creators. The on-demand option is tailored to the needs and business strategy of the creators. From there, when the time comes to try to jump to paid content, the creator can open a gap with low prices capable of reaching large audiences.
Following the simile of the electronic book, great publishing successes were born precisely from the option of selling novels online at very competitive prices.
Although YouTube, owned by the colossus Google, is the absolute market leader in video sharing platforms, Vimeo is looking for a differentiated space, in which it tries to attract the interest of both new creators and a more specialized audience.
From this perspective, that of acquiring volume while focusing on quality content, we must understand other Vimeo initiatives, such as the possibility of uploading 360º videos, one more knock towards virtual reality as a thriving concept in the audiovisual sector.
However, it should be clarified that Vimeo's commitment to virtual reality has to do with that culture of bringing new creators closer to their potential audience and opening possibilities in the field of fiction, advertising and games.
Why? Because creators can sell their products in virtual reality through the tools already created by the platform.
In this way, Vimeo consolidates its space as a reference mediator in the burgeoning audiovisual market.
For professionals in the audiovisual market, Vimeo is a very valid option, insofar as its appearance and content better match the ambition of the creators: a well-presented and easy-to-upload product and a sophisticated page design without distortions in the form of advertising accompanying the YouTube content.
To this must be added the synergy produced by being part of what could be defined as the “Vimeo community”, that is, a critical mass of consumers with similar concerns and, therefore, willingness to pay or charge for the content.
How much of this market corresponds to Vimeo, which is considered a YouTube for minorities?
It is not a small piece of cake, if one takes into account that the platform has 280 million users. Obviously, the certainty of having a sufficient market does not imply, in any way, to think that it is an easy task. The ambition to earn income through shared creation on social networks is a task that requires equal doses of talent and perseverance, always in search of quality and differentiation.
Do not forget that the free offer on video is gigantic.
The platform does something on its part helping to increase the impact of productions, both through tools created expressly for this (for example, free access to musical content) and through tutorials that guide to find a better position in search engines, raise the number of visits and, in this way, bring the creator closer to his final goal: that Vimeo is, in effect, a place where money can be made.