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Beginner’s Guide on the Best Times to Post on Instagram in 2021

3 minutes read

Instagram is one of the best social media networks where you can connect with people and expand your influence. It may be simple and straightforward to use, but there are certain technicalities that you need to understand if you want to maximize the reach of each content you post on the platform. One of the simplest ways to do it is by knowing when the best times to post on Instagram are.

Since Instagram is primarily accessed through your mobile device, you’d think that most users would just glance on their phones and open the app at random times. However, this isn't true, not anymore, at least. With the new algorithm Instagram recently introduced, choosing the best time to post is important.

The posts on Instagram do not show up in chronological order anymore. The new algorithm shows the users the post that best matches their interest first, the most recent post from each account, and the relationships and interactions with the person who posted. These three factors mean that you have to post more frequently and at peak engagement times to maximize your reach.

So when is the best time to post on Instagram?

Most analysis shows that posting content on Wednesday at 11:00 am is the best, as this is the time that sees the most engagement. This is followed closely by posting on Friday between 10:00 am to 11:00 am. However, if you want to increase your relevance, posting every day is important. Here are some of the best times to post throughout the week.

When is the best time to post a picture on Instagram?

Monday – For Mondays, you can either post at 11:00 am or 2:00 pm if you want the most engagements for your posts.

Tuesday – As for Tuesdays, data shows that more people are using the application at night, especially around 7:00 pm. Although, 10:00 am to 4:00 pm also has a lot of people browsing at these times.

Wednesday – Posting at 11:00 am on Wednesday is the best time to post your content on Instagram, and you should post your most relevant content at this time consistently.

Thursday – This day has the two best times to post as well. These are 10:00 am and 12:00 pm, but Thursday afternoons also see a lot of consistent engagements.

Friday – Fridays sees the second biggest engagements from users. Posting from 10:00 am to 11:00 am on this day will maximize the reach of your posts thanks to Instagram's algorithm.

Saturday – Saturdays see significantly fewer engagements compared to weekdays. Regardless, 10:00 am is the best time to post on this day.

Sunday – This day sees the least user engagements, and posting on this day is the least impactful. However, if you plan to post something on a Sunday, 8:00 am is the best time to do so.

When is the best time to post on instagram UK & USA?

These times apply throughout the world, as Instagram sees almost identical engagement volumes everywhere. But, if you plan to post something for the UK audience, choosing Wednesday and Friday’s peak hours at its local time will help you reach trending faster and expand your reach more reliably. However, you can also try posting on these times if you miss the peak hours listed above.

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